Kindig-It Designs does their thing to a ’52 Pontiac
By now you may have noticed that there is a distinct theme, common to nearly all of the ground-up cars that come from Kindig-It Designs in Salt Lake City, Utah. They’re all kind of smooth with elements of the stock trim and styling intact, and more often than not you’ll see a disguised LS-based engine cradled by an Art Morrison chassis. To think that these stats could ever become passé is hard to fathom, but I urge you to retrain from saying “oh look another super-slick LS-powered stock-but-not car” and take this Pontiac for what it is. A marvel.
To see the up-out-of-the-chair-arms-waving excitement fade over time is human nature; it’s the reason marriages dissolve, why there isn’t a line around the block at the local Krispy Kreme (if you still have one in town) and frankly, I’m sick of our short attention span. People are always looking for the next big thing; it seems like they’re so fixed on “changing the game” that they don’t even notice how good the game is right now. Take a second to reflect on how high the bar is for custom cars today, compared to 10 and certainly 20 years ago. We’re in the golden years in the industry; cars are nicer, more refined, faster and more dependable than ever before, yet many people will gloss over this car because it’s “just like the rest” of the Kindig repertoire.